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Fast Fashion or Sustainable Style – An Ecological, Financial, and Social Choice
In the contemporary era, fast fashion has democratized access to style, even allowing those with limited financial resources to enjoy a constantly renewed wardrobe. There is no denying the satisfaction derived from frequently changing one’s outfit—even several times a day—to follow fleeting trends or project the image we aspire to convey. Yet behind this ever-changing fashion lies a harsh reality: its environmental, economic, and social costs are staggering. By making style accessible, the fashion industry has become one of the world’s leading polluters, with devastating effects on water resources, waste management, and working conditions in countries where social protection is nearly nonexistent. The true cost of our clothing far exceeds…
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Building bridges with words
Everywhere I look, I see communication gaps. From seemingly trivial moments in both personal and professional life to the more profound issues of a society teetering on the brink of conflict, these gaps are hard to ignore. Over time, especially between 2020 and 2022, this divide has only deepened, as the world has split into polarized groups—divisions that seem to lack any meaningful intersection. The subjects of contention shift with the news cycle—from health crises to social movements like wokism (which, in my view, in attempting to make intolerant people more tolerant, risks eroding the tolerance of the tolerant), and now, to the unimaginable: the threat of World War III.…
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The charisma myth
Who Else Believes That Charisma Is Something You Either Have or Don’t? She seemed intrigued. The meeting had one focus: my speechwriting and ghostwriting services. I sat across from them—the top executive and his head of department—explaining how the right words, delivered the right way, can inspire, persuade, and drive action. I was in my zone, fully engaged, and confident they’d see the value. They seemed to agree. I continued. Why take on this extra responsibility when there are already so many pressing matters? And why not bring in someone from the outside—someone who can offer a fresh perspective, cut through the jargon, and speak the language that resonates with…
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Unlock Your Voice, Inspire Your Audience
Imagine this: you’ve just been invited to speak in front of 500 people. Hold on a second : What rush of emotions do you feel? Excitement? Pressure? Every time I was invited to speak—despite my growing experience and confidence—these thoughts would rush through my mind in an instant: First, there was that thrill of excitement, quickly followed by the weight of responsibility and the familiar flutter of nerves (which, by the way, never really disappears—and that’s perfectly fine!). Then came the moment of self-reflection: How do I feel about myself? What impression do I want to leave? What’s the right dress code? How should I style my hair? What makeup…
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Creativity – our hidden gem
Have you ever found yourself in a meeting where your boss suddenly calls for more creativity? You glance around the room, noting stern faces in grey suits, each person hesitating, waiting for someone to speak. A single feeling dominates the atmosphere: the fear of the inevitable—the courage to accept being seen as ridiculous. Internally, you might be thinking: “What the heck? My entire career has revolved around being serious, professional, reliable, organized, streamlined, politically correct and structured. Now, I’m expected to be creative? Isn’t that reserved for artists, comedians, musicians or marketers, not me? I’m not Frida Kahlo, Coco Chanel or Thomas Edison, I am … well …?” Yet studies…
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Give it to me, baby!
This title, though a little provocative, is obviously intentional. It’s never long before people recognize my communication expertise and approach me with a request for a “little favor.” I understand—after all, it’s a natural response to something pretty obvious. When I hand them my business card and explain that what they perceive as a “small favor” is actually my profession—the result of years of practice, refinement, trial, error, and ongoing learning—and that this expertise comes at a price, dedicated to a specific type of client, sometimes I get a puzzled look. Yes, what I do may seem easy—almost as if it’s a skill that fell from heaven. It appears so…
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Quicker than a blink: The power of microexpressions
The first encounter was promising. He was charming, highly professional and appeared to share her vision. It looked like a collaboration destined for greatness. But one day, a small, subtle thing caught her attention—a fleeting misalignment between his smile and his eyes. Something didn’t feel quite right. Weeks went by, and slowly, the imperfections in their collaboration began to surface. What happened ? Science in action! Research shows that microexpressions—those fleeting, involuntary facial cues—occur in 1/25-1/5 of a second. Let’s put this in perspective: the average human blink lasts about 100-150 milliseconds. A microexpression can appear in as little as a third of that time—so quick that if you blink…
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The silent dealbreaker
Why soft skills matter more than you think I had been eagerly anticipating this conference. My husband and I rushed there straight after work, excited to arrive on time and reconnect with people we hadn’t seen in ages. The event began with the usual welcoming remarks, followed by the much-anticipated guest speaker. He seemed highly regarded—competent, even. But as he clicked his remote and the first slide appeared, something immediately felt off. The visuals were a disaster. Poorly aligned slides, low-resolution images, clashing colors—no effort had been made to create an engaging experience. It lacked respect for the audience’s eyes. I tried to stay focused, but the following slides only…